Social Media Graphics
Consider if a Graphic Is Necessary
In many cases, sharing photography on social media is more effective than posting graphics. Consider the information that you are aiming to convey and if it may be better suited for the caption of a post.
Text-to-Image Balance
Maintain a balance by keeping text minimal and impactful. Aim for concise, punchy phrases that are easy to read at a glance. Highlight only key points in the graphic, reserving detailed information for the caption or linked content. Remember, a graphic with too much text or text that is difficult to read will only draw people away from your post. Capture users’ attention with minimal text, and then provide additional context in the caption.
Visual Hierarchy and Readability
Use a hierarchy to guide viewers’ eyes, such as larger font sizes for headers or essential text. Ensure text color contrasts well with background elements to maintain readability across devices. Avoid excessive elements in graphics that are distracting or don’t contribute added value.
Many social media graphics perform better when the foundation of the graphic is a photo, rather than a solid color or pattern. Photos add visual interest and can help make your content feel more natural on someone’s social media feed that’s already filled with other photos. It’s best to use images that are unique, fresh and interesting.
Brand Colors and Fonts
Strictly adhere to UH’s brand color palette, fonts and other guidelines to ensure visual consistency across social media channels. This enhances brand recognition and professionalism.
Optimal Sizing and Aspect Ratios
Design graphics to fit the recommended aspect ratios for each social platform to prevent cropping and display issues.
Accessible Alt Text
Alt text should describe both the content and purpose of the graphic. When applicable, include descriptions of colors or expressions that may enhance context for visually impaired users.
Avoid Excessive Animation
If animations are used in graphics, ensure they are enhancing your message rather than making it more difficult to take in information.
No QR Codes
Do not include QR codes on social media graphics. QR codes may be helpful for physical signage, but since most social media posts are viewed on a mobile device, there is no easy way to scan the code. Include the link in the post instead.