Sugar Land Strategic Plan: Brand Awareness

Key Priorities

Reinforce UH brand connection with Main Campus

Internal promotion

Earned media

Paid media

Strengthen collaboration with colleges on Instructional Site and stakeholders in community

Consistent communication with College communications teams

Sharing of content

Sharing of marketing opportunities

Collaborate with Division of University Marketing and Communications for potential shared efforts

Shared communications/marketing opportunities

Participation in University Marketing and Communications committees

Consistent communication with Division leadership